Sonic adds a meaty new burger to its menu
Sonic drive-ins already offer a SuperSonic Bacon Double Cheeseburger, but the restaurant chain clearly knows that’s not enough. There could be always be more bacon on a burger. That’s why Sonic launched the new Bacon on Bacon Quarter Pound Double Cheeseburger late last month.
the Bacon on Bacon Quarter Pound Double Cheeseburger isn’t just a sandwich with more bacon than you can imagine. It has a new tangy smoked sauce specifically designed to “enhance” the flavor of the ban, Sonic said in his Feb. 22 statement announcing the new sandwich. It includes four slices of crispy bacon, creamy mayonnaise, crinkle pickles, diced onions, two slices of melted cheese and two seasoned beef patties, all between a toasted bun.
— Brand Eating (@BrandEating) February 24, 2022
The sandwich launched nationwide on February 28, but Sonic App users could start ordering it on February 21 in select locations. There’s also a limited-time offer, with the burger priced at $4.99. The deal expires May 1.
“Our culinary team wanted to take our cheeseburgers to the next level and give our bacon fans even more of what they want,” said Mackenzie Gibson, vice president of culinary innovation and menus at Sonic, in a communicated. “Not only do we double the bacon, but our zesty smoky sauce complements and amplifies the flavor of the bacon and truly perfects that bacon lover’s dream cheeseburger!”
While many fast-food chains have embraced recent fads like the chicken sandwich or making super-spicy dishes, the race to offer the biggest bacon burgers has continued in the background. Wendy’s was at the forefront of bacon offerings thanks to the famed Baconator, but it’s not resting on its laurels. Last summer, the channel unveiled Big Bacon and Cheddar Cheeseburger. The new burger features Applewood smoked bacon, custom bacon gravy, crispy onions, American cheese and tangy cheddar cheese between a crunchy bun with grilled cheddar cheese.
In August 2021, Sonic unveiled the Grilled cheese burger. It doesn’t include the bacon, but it still looks tasty. The sandwich adds a beef patty with mustard, ketchup and diced onions to Sonic’s famous grilled cheese sandwich on Texas Toast. “Customers no longer have to choose between these classic menu items, as the Sonic Grilled Cheese Burger satisfies the need for both the burger and the grilled cheese sandwich simultaneously, dramatically upping the cheese factor,” said Scott Uehlein, Vice President innovation and product development. for Sonic, said in a statement.