RSI’s RushBet signs co-branding deal with Spanish La Liga in Colombia
Rush Street Interactive’s online sports betting brand in Colombia, RushBet, has become a sports betting partner of the Spanish football league LaLiga.
The deal allows RushBet to co-brand with LaLiga’s two main divisions – LaLiga Santander and LaLiga Smartbank – including all LaLiga IPs, such as team logos and shirts.
The deal also allows the operator to use certain LaLiga players, such as Colombians Radamel Falcao, Jeison Murillo and Carlos Bacca, in RushBet promotions and advertisements.
“We are committed to providing our players with the best content and high quality entertainment, and this partnership is aligned with those goals,” said Rush Street Interative Colombia General Manager Omar Calvo. âLa Liga is one of the most viewed leagues in Colombia and around the world, and we want to bring Colombians even closer to this important league.
âThe integration of LaLiga’s media properties with Rushbet marks an exciting time for our business here in Latin America. “
Colombian La Liga delegate JuliÃ¡n GÃ³mez added: “This agreement will allow LaLiga to be even closer to our fans in Colombia, sharing all the passion and adrenaline that LaLiga has to offer.
“For many years we have played with passion, and we have shared it with our fans in Colombia, now we are also very happy to also share all the emotion of La Liga with the consumers of RushBet in Colombia.”
Actions in Rush Street Interactive Inc (NYSE: RSI) closed down 2.18% at $ 20.61 per share in New York on Monday.