Ambitious multi-year plan to grow audience and audience engagement through innovative live and on-screen gaming and betting experiences on The Rugby Network

NEW YORK, April 6, 2022 /PRNewswire/ — TAPPPa new YorkA New York-based technology and marketing company enabling fan engagement and the development of new audiences, today announced a multi-year nationwide partnership with Major League Rugby (MLR) and The Rugby Network (TRN). TAPPP’s one-of-a-kind product will allow rugby fans across the United States to engage in live and on-screen betting transactions and gaming contests in a curated, seamless and uninterrupted experience on The Rugby Network.

TAPPP’s patent-pending interactive transaction portal will be available for all MLR rugby matches broadcast live on TRN until the end of the season. TAPPP’s partnership with MLR and TRN brings a level of innovation that has yet to debut on the American sports landscape. For the first time ever, fans will have the opportunity to directly engage with enhanced content during live matches, show off their rugby knowledge and drive memorable and potentially lucrative results through the TAPPP portal.

“We are always looking for innovative ways to continue to grow new audiences and keep current fans more deeply engaged throughout the season and TAPPP’s technology will help us do just that,” said George Killebrew, Commissioner of Major League Rugby. “We are excited about the future with TAPPP as we usher in a new era of interactivity with MLR fans.”

Eligible viewers in approved states will be able to place match-specific, real-time bets with licensed sportsbooks using the TAPPP portal, and viewers in all 50 states will be able to participate in a dynamic, free game that captures fan predictions . for real-time in-game results and tests their rugby knowledge. MLR and TRN will leverage the TAPPP portal to attract new fans, increase match viewership and improve the overall on-screen entertainment value of live match experiences.

“We couldn’t be more excited about this partnership with MLR and TRN. The synergies between TAPPP and MLR make this the perfect opportunity to launch our groundbreaking new product,” said Sandy Agwal, Founder and CEO of TAPPP. “We believe rugby fans will have a lot of fun using the TAPPP portal and will soon feel even more connected to the teams and players they love and to the great game of rugby.”

About TAPPP
TAPPP is a technology and marketing company that helps media, consumer products and sports betting clients drive customer acquisitions, transactions, engagement and retention through products and services offered at the screen, at events and in-store with a commercial focus built on our Interactive Gaming, Betting and Trading Platform, delivering exclusive, real-time, content-specific viewing experiences on any device of use final and our distribution and payment services platform, enabling cash and digital transactions for gaming, betting and consumer products merchants. For more information about TAPPP, visit tappp.com.

About Major League Rugby
Major League Rugby is a professional sports league in its fifth season and represents the highest level of rugby competition in North America. The League has grown from seven teams in 2018 to 13 teams in 2022, including 12 from United States and one of Canada. Matches are televised on Fox Sports 1 and Fox Sports 2, among other national and local market platforms. Some matches are available for live streaming North America on The Rugby Network, and all matches are available live on The Rugby Network for international fans. MLR prides itself on fostering intense, high-stakes competition, while uniting a passionate community founded on the values ​​of respect, inclusivity and tradition. For more information about MLR, visit www.MajorLeague.Rugby.

About the Rugby Network
The Rugby Network (TRN) is a free-to-air streaming and digital content network, providing fans with a one-stop destination for all their rugby content needs, including live streaming of Major League Rugby matches, international matches, highlights and exclusive behind-the-scenes content. . TRN is a collaboration between Major League Rugby and RugbyPass, the world’s first digital rugby publisher. For more information on TRN, visit www.TheRugbyNetwork.com

SOURCE TAPP