Alexandru Voicea, EMEA Technical Communications Manager at Facebook, said that as of today, its Instagram photo and video sharing platform combines IGTV and video feeds into one format: Instagram video.

“We are also introducing a new Video tab on your profile, where this combined video format will live, to make it easier for people to discover new video content,” he said via a series of tweets.

He said people will also be able to find all of these videos along with live broadcasts in the new and improved app called “Instagram TV”.

“Whether you are watching a quick comedy sketch by King Bach or a makeup tutorial from Huda Beauty, the app makes it easy to find the best videos from Instagram creators,” he said.

The company also announced new features to make video creation “smoother”. “We’re introducing cropping, filters, people and location tagging for all videos. We love that our community of creators has embraced video as a key format for telling their stories, entertaining and connecting with their audiences, and we want to make it even easier to create and discover videos on Instagram, ”said Voicea tweeted.

He said video now accounts for almost half of all time spent on Facebook. “… and we’ve seen the community of creators dive deep into video content – and use it to connect with their communities more than ever,” he added.

The company also announced the launch of co-streaming on Facebook Gaming for its game video makers. “Co-streaming aims to increase discoverability for creators, encourage collaboration between creators, and improve the viewing experience for everyone,” Voica said.

He said that with co-streaming, creators can stream with each other simultaneously, allowing viewers to easily navigate between co-streams to watch from different angles.

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