Gaming Innovation Group signs platform agreement in Pennsylvania with partner PlayStar
Oslo, Norway, July 1, 2021 / PRNewswire / – Gaming Innovation Group Inc. (GiG) has signed a long-term agreement with its current partner PlayStar Casino, for the provision of GiG’s iGaming platform technologies to fuel brand expansion in the state of Pennsylvania. Based on the initial partnership, PlayStar Casino will use GiG to power its casino’s second entry into the US market. This second agreement between GiG and PlayStar Casino is based on a revenue sharing model and has a minimum term of four years.
PlayStar Casino is a privately held company founded and operated by an industry pioneer Joel wikell (founder of Boss Media, Readly, Blinto and Hexigames) and co-founder and CBDO Adam Noble (ex Yggdrasil and Play’n’go). PlayStar Casino recently welcomed the addition of By Hellberg as CEO (previously held CEO positions at Catena Media, Readly and Nordic Gaming Group) and Dan Alexander (ex Bet365, Mansion Group) as COO to further strengthen its management team.
PlayStar Casino aims to provide an unparalleled online casino experience for players in regulated US states. This will be achieved through personalization, engagement and exemplary customer service that makes players feel like the star of the show every time they step through the casino’s digital doors.
Pennsylvania is the country’s second-largest iGaming market in terms of revenue. Full-year gaming revenue for 2020 published by the Pennsylvania Gaming Control Board (PGCB) shows iGaming gaming earnings totaled $ 566 million (online casinos only went live in July 2019) reflecting substantial growth and highlighting its future potential as an iGaming hub market.
By Hellberg, CEO of PlayStar Casino said, âWe are delighted to partner with GiG to fuel the expansion of PlayStar in Pennsylvania. While our preparations are well underway for our New Jersey launching with GiG was a natural progression to build on this work and replicate our casino offering across the border into Pennsylvania. This will mark PlayStar’s second market entry in the United States with GiG and we look forward to launching a casino experience like no other. “
Richard brown, CEO of GiG said: âWe are very excited to continue our expansion in the third US state, in particular Pennsylvania which has shown tremendous growth in the iGaming market in a relatively short period of time. We also believe that PlayStar’s plans with the customer-centric and product-centric approach connect very well with GiG’s B2B offering and strategy and we look forward to helping them achieve their ambitions. ”
About Gaming Innovation Group (GiG)
Gaming Innovation Group is a leading company in the field of iGaming technology, providing solutions, products and services to iGaming operators. Founded in 2012, the vision of Gaming Innovation Group is “to be the industry’s leading platform and media provider delivering world-class solutions to our iGaming partners and their customers.” GiG’s mission is to drive the sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service. Gaming Innovation Group operates from Malta and is double listed on the Oslo Stock Exchange under the symbol GIG and on the Nasdaq Stockholm under the symbol GIGSEK. For more information, please visit www.gig.com.
PlayStar is a challenger online casino brand poised to take the US market by storm. We make the player feel like they are the star of the show through personalization, unprecedented levels of engagement, and premium customer service. Our eagerly awaited New Jersey the launch is slated for the end of the year, Pennsylvania to follow in the second half of 2022, with other states to follow.
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SOURCE Game Innovation Group