GameSquare Esports Inc, its subsidiary Gaming Community Network (GCN) and Bagel Bites, which creates cheese-topped mini-bagels and other pizza toppings for the ultimate pizza and bagel mix, have teamed up to launch “combinations unexpected ”. ‘

The international esports company, which works to bridge the gap between major global brands and the gaming community, said Bagel Bites will host a month-long games and esports relay race between selected participants. on social platforms such as Instagram, Twitter and TikTok.

“Bagel Bites and GCN are teaming up to create a first-of-its-kind esports relay race, where popular players compete alongside lucky teens in a series of events both in-game and in IRL,” he said. declared the company.

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The “Unexpected Combinations” will launch on October 20 and will culminate in a multi-day showdown between Team Pizza, led by FaZe H1ghSky1, and Team Bagel captain, which will be announced next week. The event will be broadcast live on YouTube / BagelBites on November 8, 10 and 12.

“Bagel Bites is doing something special in games and esports by bringing together healthy competition that genuinely matches their exceptional branding,” said Justin Kenna, CEO of GamesSquare Esports, in a statement. “The players will compete in great titles and have the chance to win fantastic prizes. Gaming and esports are a new form of entertainment and forward-thinking brands like Bagel Bites are investing in the opportunity to connect with a deeply loyal audience who expect the authenticity of their favorite products. This is a significant opportunity for GCN and we are proud to work with Bagel Bites.

Team Pizza and Team Bagel will face off in six game titles: Among Us, Fortnite, NBA 2K22, Rocket League, Overcooked and Minecraft. Players from each team will show off their gaming skills and take part in three different Bagel Bites inspired games called Bagel Board, Bagel Builder, and Catapult Challenge.

To have the chance to represent Team Bagel or Team Pizza, potential entrants must create an original game-related video featuring Bagel Bites with a parent or guardian and post the video on social media platforms including Instagram, Twitter or TikTok.

Entries must identify a parent or guardian and use the hashtags #bagelbites and #contest, the company said. Submissions will be accepted from October 20 to November 3.

The company said the winning team “will take home the Patron Award for a PS5 console, gaming chair and Bagel Bites branded headset.” Live viewers will have the chance to win limited-edition Bagel Bites branded prizes, including PS5 consoles, gaming chairs, clothing, blankets and wall clocks.

Bagel Bites is owned by the Kraft Heinz Company, which is the third largest food and beverage company in North America with eight brands over $ 1 billion.

“Bagel Bites thinks that when two unexpected things collide, they sometimes create something amazing like pizza on a bagel. We are excited about the unexpected mashup of Bagel Bites and the gaming world and look forward to fueling fun and healthy competition across some of the biggest gaming titles, ”said Brion Wood, Brand Director at Kraft Heinz.

“Bagel Bites is delighted to partner with FaZe H1ghSky1, GCN and GameSquare to provide gamers with an innovative and fun event for the whole family to satisfy their thirst for competition.”

Contact author Uttara Choudhury at [email protected]

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