‘Avatar’ hopes for rare success with game adaptation
By Yassine Khiri
Paris – Video game adaptations of Hollywood blockbusters have fallen into disuse over the past decade, but the creators of the highest-grossing sequel to all-time Avatar are hoping their connection will turn the tide.
Directed by French giant Ubisoft, “Avatar: Frontiers of Pandora” is an opportunity “to expand (the universe) and give fans a place to go,” said Jon Landau, director of the director’s production company. James Cameron Lightstorm Entertainment.
The Avatar follow-up slated for late 2022 is just the last gargantuan film project the company has directed for Cameron since the late 1980s, from “Terminator 2: Judgment Day” to “Titanic” to the first film. “Avatar” in 2009.
Landau presents the game as a complement to the new film, a chance to explore the mythical planet of Pandora and its blue-skinned inhabitants beyond even the sprawling version on movie screens.
“It’s an extension of the movie experience, and the movie is an extension of the gaming experience. It goes both ways,” he told AFP.
If Lightstorm is successful, it will mark a change of fortune for video games.
During the 1990s and 2000s, no blockbuster movie release was complete without a (often half-baked) video game to accompany it.
Given that games take a lot longer to make than movies, it’s no surprise that they’ve gained a reputation for being hasty, cynical attempts to squeeze a few extra dollars out of a Hollywood juggernaut, and they have practically disappeared in recent years.
But the producers of “Avatar” ordered their new game in 2017, leaving time for a serious hit attempt.
“We make great movies in our world. We wanted someone else to take our world and bring their expertise with the same philosophy, the same passion that we have,” Landau said.
– Delays –
Granted, the developers got a bit of a break from the endless delays in Cameron’s monumental film project, which has become something of a running joke in Hollywood.
Two sequels were initially promised after Avatar’s record-breaking 2009 release, with the first originally slated for 2014.
Since then, there have been at least seven postponements and the project has expanded to four new films, currently slated for release between 2022 and 2028.
But there are certainly plenty of fans out there waiting for them: “Avatar” has regained its crown of the highest-grossing movie of all time – briefly stolen by the final installment of the “The Avengers” trilogy – after being reissued in China this past. winter.
Fans got their first glimpse of the game when Ubisoft showed off a trailer at the E3 conference earlier this month.
It is managed by a subsidiary, Ubisoft Massive, a team of 700 people based in Malmö, Sweden.
They use their Snowdrop game engine to create a massive online world, allowing players to play as a native Na’vi as they make their way to the far western frontier of Pandora.
France Media Agency